Joker Beer Exchange

Beer Label Concept

From deep inside the worthless folders in my computer I found a old promotional piece for a beer exchange. The Joker was big that year as you can tell. I set out to create more than just a few elements that could be used on both sides of the flyer/poster. The goal was to have two different, but complimentary pieces that would tie into the joker theme of that particular years beer exchange and do something that was more challenging.

The cards were composites of playing cards found on flickr and google. After a few hour photoshopping all of them together and countless effects the cover page was complete. This concept followed an early movie promo graphic. The backside of the notice takes on the more traditional beer promotion. The hero shot with perfect label positioning was a must. Subtle gradients and prospective it really starts to feel corporate beer, but of course it's completely photoshop. Enjoy, it was a fun little project and I'm not sure how long it will be up.