Howard Hanna Property Redesign

Howard Hanna

Howard Hanna is a massive company in the real estate arena. They have been growing at a nothing less than impressive rate over the past few years and it is time for a website design update. The current look has been viewed millions of times in the last two years. High traffic sites present two problems. The calls to the servers are staggering and rolling out an update can take a few minutes maybe even hours.


As the real estate industry moves in new directions it is important to stay fresh and up-to-date. These new page designs will update 70% - 85% of the viewable pages on their site, providing a new look and feel without the full cost of a complete site overhaul. The main difference will be the organization of property information. Increasing image sizes and displaying more easy to understand property data.


The Howard Hanna brand definitely makes an impact. With integration into every product they constantly reinforce the dominance and real estate experience in their market with products like Hanna Mapping, Homes of Distinction, Hanna Homefinder, and Hanna Advantage. Not only are these powerful tools, but they allowed me the chance to working valued sub-brands or secondary brands to add an element of pacing throughout the site experience. With the recent changes this site is


Property Path Redesign Elements



Extending the Howard Hanna brand to every aspect of it's product offering is a very important part in maintaining a strong presence for agents and potential home buyers and sellers. This is yet another example of how a few subtle adjustments to core elements like icons and color can achieve this affect.


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