Major Update Soon, in 2012 we are getting close to Current!

Getting down to the wire & the projects are piling up. Juggling new projects and archiving the recently published is just one portion of the focus in the coming days. Look for more experiences and interactivity with in the portfolio. More dynamic use of the entire page and underlying technology. Hey maybe there will even be time to build a special mobile version of this whole thing. Chin up, keep pushing toward the new year! Cheers.

In Closing, 2010!

Design continues to evolve through new technologies and social roles. Designers & developers are building experiences for tablets, web-tv and mobile. Clients are interested in more than just a good looking website and marketing banner. They are looking for integration between multiple mediums to justify the high price of implementation. The environment is increasingly competitive and everyone must rise to the next level. This is not just a push to the end of the year, this is a plan for next year.

New Ideas for a New Year, 2011!

Design has evolved. We now tap into our cultural and human experiences when developing a new interface, magazine title or product. We mine data and build brands that center around user experience, connecting directly to our emotions. This may seem far-fetched or exaggerated, but I assure you that the right shade of blue can make or break a company.

The feelings triggered by right color or type treatment doesn't easily close doors, but it can close minds. The wrong decision can effect perception. Coupled with powerful devices & methods, a communication slip can multiple into a landslide. A wrong decision can tarnish a spotless record of service or impeckable quality. Brand experience is tangible, as real as the very product a company sells or service it provides.

Design is not an island onto itself. Design is user focused and revolves around the seconds in-between. Design cannot be calculated or be formulaic because it lives in our feelings and ideas, our insecurities and our strengths. Design for your users: entertain them, fulfill their needs, and build value in the entire experience.